For Immediate Release
Wednesday, June 5, 2024

Sarah Bascom,
Kristen Grissom,



Tallahassee, Fla. – The Associated Industries of Florida (AIF) Center for Political Strategy today released the initial findings from its Q2 2024 Statewide General Election Poll, which will be presented in detail at the AIF Summer Policy and Political Retreat.

Economic kitchen table issues remain top of mind for Florida voters. Property insurance costs (26%) and inflation (21%) are the most important issues currently facing Floridians followed by illegal immigration (13%) and housing costs (10%) as the only other issues to break double digits.

Voters prefer a generic Republican candidate over a generic Democratic candidate by a 47%-43% margin, with 10% of the electorate undecided. Independents show a preference toward a generic Democrat over a generic Republican by a 43%-36% margin.

Republicans perform better than Democrats on a majority of issues facing the state, including the economy (44%-23%), reducing inflation/everyday costs (35%-25%), crime (46%-16%), education (38%-31%), and protecting personal freedoms (45%-37%). A plurality of voters (44%) believes neither party is doing an effective job lowering property insurance costs – the top issue in the state.

“The average Floridian is really feeling the effects of the insurance crisis and higher prices,” said AIF Vice President of Political Operations Jeremy Sheftel. “With hurricane season officially underway, it will be worth monitoring to see how voters will respond as the season progresses.”

As of April 30, 2024, the current statewide voter registration shows 13,477,715 total registered voters in Florida. Republicans lead with 5,248,509 (39%) followed by Democrats with 4,344,377 (32%) and Independents with 3,884,829 (29%). Since the 2020 voter registration book closing, Republicans have seen a net gain of +50,083 voters while Democrats and Independents have seen net losses of -978,896 and -111,793, respectively.

The AIF Center for Political Strategy has been closely monitoring Florida electoral trends through regular statewide polling, strategic legislative district polling, and focus groups throughout the state. For additional information on AIF’s Center for Political Strategy, visit

METHODOLOGY: The AIF Center for Political Strategy poll was conducted by McLaughlin & Associates. The sample size for the survey is 800 registered likely general election voters in Florida. Interviews were collected via landlines and SMS/text messaging to web. The margin of error is +/- 3.4% at a 95% confidence interval. Interviews were conducted May 28-30, 2024. Percentages may not equal 100% due to rounding.

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