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Daily Legislative Brief from March 11, 2020

Economic Development

SB 362 – Relating to Florida Tourism Marketing

On Wednesday, March 11, SB 362 by Senator Ed Hooper (R-Palm Harbor) was read a third time on the House floor and passed with a vote of 114 yeas and 2 nays.

The bill extends the scheduled repeal date for the Florida Tourism Industry Marketing Corporation, doing business as VISIT FLORIDA, until October 1, 2023, and removes the scheduled repeal date for the Division of Tourism Marketing within Enterprise Florida, Inc. Without the bill, the statutory provisions for these entities will be repealed on July 1, 2020.

SB 362 is now in Senate returning messages.

AIF supports investment in building a world-class marketing engine with top talent, analytics, and funding that develops and executes data-driven branding strategies.