SB 178 – Relating to Florida Tourism Marketing

On Thursday, March 14, SB 178 by Senator Joe Gruters (R-Sarasota) was heard before the Senate Appropriations Committee and was reported favorably with 18 yeas and 0 nays. AIF stood in support of this legislation.

This bill removes the scheduled repeal date for the Florida Tourism Industry Marketing Corporation, doing business as VISIT FLORIDA, and the scheduled repeal date for Division of Tourism Marketing within Enterprise Florida, Inc. VISIT FLORIDA is the name for the Florida Tourism Industry Marketing Corporation, a non-profit corporation that serves as Florida’s statewide destination marketing organization, and represents the state’s tourism industry. Without the bill, the statutory authorizations for these entities would be repealed on October 1, 2019.

SB 178 will now be heard on the floor of the Senate.

AIF supports investment in building a world-class marketing engine with top talent, analytics, and funding that develops and executes data-driven branding strategies.